Unification of Italy essays

Unification of Italy essays The statement powerful forces are more dominant than any leader in making history is false. Men with power can be more influential than an economy, nationalism, or liberalism. Camillo Benso better known as Count Cavour or plain Cavour was the man mainly responsible for uniting Italy. Cavour though a series of fighting and diplomacy united the country. Cavour, Prime Minister in piedmont, insults the king of Piedmont. As a result he gets thrown out of the country because of his wanting to unite Italy. He is interested in politics and the status of Italy so he goes to England to read the free press. In doing this he learns English. By discovering what is happening in the world he goes back to Italy and becomes a philanthropist and builds railroads in Italy and shows the peasants how to turn there subsistence farming to cash crops. After to spread his influence throughout Italy he made the Risorgimento a newspaper in Italy. This newspaper had two reasons for being created: Cavour wanted a constitution for Italy and wanted to get Austrian troops out of Italian soil. The reason for Austrias presents was it wanted to keep Italy spread apart so it wouldnt have two enemies to deal with on both borders, the north (Prussia) and the south (Italy). There was a vote was taken during this time and the countries of Tuscany, Parma, Modena and the Papal States. This made Italy and France was an accomplice. Now that Italy was a country Garibalbi , a popular revolutionary, retired after being defeated at Naples. Cavour had now done what he had planed and formed a united Italy. Before Bismark comes into play in the unification there are procuresses to his entrance. The Zollerin is one of them. It is the formal Customs Union use by the Prussian. This brought chaos to the economic system of the German states. The other factors that come into play is that Prussia and Geramn have one Railroad and telegraph system. In the 186...

Roll of Thunder, Hear My Cry Quotes

'Roll of Thunder, Hear My Cry' Quotes Roll of Thunder, Hear My Cry, is an award-winning American novel written by Mildred D. Taylor about a black family living in Mississippi during the Depression-era. The story is narrated by 9-year-old Cassie Logan, who tells the story about her family, their land, and the struggle for survival in the face of racism. In 1977, the novel won the Newbery Medal, an award for exceptional literature for American children. Roll of Thunder, Hear My  Cry, received critical acclaim, and the social commentary it raises remains an enduring topic in American society. Here are some quotes that exemplify the novels themes of racism and culture during the 1930s: Chapter 1 Look out there, Cassie girl. All that belongs to you. You aint never had to live on nobodys place but your own and long as I live and the family survives, youll never have to. Chapter 2 Papa always meant what he said- and he swung a mean switch. Chapter 3 Its them again.  Theys  ridin tonight. Chapter 4 Friends gotta trust each other, Stacey, cause aint nothin like a true friend. The Wallaces did that, children. They poured kerosene over Mr. Berry and his nephews and lit them afire. Chapter 5 Well, you just get your little black self back over there and wait some more. No day in all my life had ever been as cruel as this one. Chapter 6 Big Ma didnt want you hurt. That was the only thing on her mind. Chapter 7 Seems to me if Staceys not smart enough to hold onto a good coat, he  dont  deserve it. These are things they need to hear, baby. Its their history. We aint never gonna lose this land. We Logans dont have much to do with white folks. You know why? Cause white folks mean trouble. Im a Southerner, born and bred, but that doesnt mean I approve of all that goes on here, and there are a lot of other white people who feel the same. Chapter 8 I expect youd best just forget about teaching altogether. Got me better friends than yall! They give me things and treat me like Im a man. Chapter 10 Hes got a need to show us where we stand in the scheme of things. Hes got a powerful need to do that. Chapter 11 Yall decide to hold court out here tonight? Chapter 12 Theres smoke coming from my forest yonder! What happened to T.J. in the night I did not understand, but I knew that it would not pass. And I cried for  those things  which had happened in the night and would not pass.

The Significance of the Abrahamic Covenant for Israel and Its Impact Research Paper

The Significance of the Abrahamic Covenant for Israel and Its Impact on My Life - Research Paper Example Although the Abrahamic Covenant is unconditional, one of its aspects is in fact conditional – the Land aspect (Leigh). Nevertheless, whether unconditional or not, all three aspects of the Abrahamic Covenant bear a great significance to the nation and people of Israel and to my life as well. The Abrahamic Covenant is in fact stated in five major passages in the Old Testament Bible (Raddish 42). The first is in Genesis 12:1-3, 7, where God first showed favor to Abraham. This is followed by Genesis 13:14-17, where God expanded his promises to Abraham concerning his descendants and the land they will own in the future. The third passage is Genesis 15:1-21, where there is a formal binding of the covenant between God and Abraham. In the fourth passage, Genesis 17:1-14, the covenant was reaffirmed. Finally, in Genesis 22:16-18, the covenant was restated by God with finality, after Abraham has proven himself worthy by attempting to sacrifice his own son Isaac for God at Mt. Moriah. (4 2) It is a fact that there are three elements in the Abrahamic Covenant – the seed of Abraham, the universal blessings of God, and the land that Abraham’s descendants will own. ... With Abraham, God promised, â€Å"But my covenant I will establish with Isaac, whom Sarah will bear to you by this time next year† (Gn. 17:21). This particular promise God fulfilled when He tells Isaac, â€Å"Stay in this land for a while, and I will be with you and will bless you [and] I will make your descendants as numerous as the stars in the sky† (Gn. 26:3-4). After Isaac has passed away, God renewed the covenant with Jacob when He tells the latter, â€Å"All peoples on earth will be blessed through you and your offspring [and] I am with you and will watch over you wherever you go, and I will bring you back to this land† (Gn. 28:13-15). What Jacob may have perhaps did not anticipate or did not clearly understand was that when God said, â€Å"I will bring you back to this land,† He meant that the descendants of Jacob will first be enslaved in Egypt before they were to return to Israel. Nevertheless, with only his faith to guide him, Jacob repeated this to his son Joseph when he tells him, â€Å"God Almighty appeared to me at Luz in the land and there he blessed me and said to me, ‘I am going to make you fruitful and increase your numbers† (Gn. 48:3-4). The events that followed this included the famine in Israel which forced Joseph’s brothers to flee to Egypt, the slavery that the Israelites experienced under the Egyptian pharaoh, and their eventual deliverance through Moses. However, the ultimate success of the Seed aspect of the covenant comes before the exodus. This is stated in the Book of Exodus: â€Å"The Israelites were exceedingly fruitful; they multiplied greatly, increased in numbers and became so numerous that the land

To what extent do you think Curley's wife is responsible for her own Essay

To what extent do you think Curley's wife is responsible for her own death - Essay Example She wanted to have some fun but was suddenly killed. Who can be blamed for such an odd death? Nowadays a person like Lennie would not be put to death for such acts, but did justice really triumphed in Steinbeck’s novella?   The question is worth-discussing, so the present paper will try to find the answer to it. The given writing will try to prove that Curley’s wife still can be considered responsible for her own death. The real fault of Lennie There is a famous proverb that teaches us to forgive â€Å"As you blame others, blame yourself; as you would forgive yourself, forgive others†. The proverb precisely portrays a perfect situation in which we forgive others and consider ourselves to be guilty in our misfortunes. In reality, when some accident happens people tend to blame others in order to authorize themselves as much as it is possible in this or that situation. In the situation under consideration we will dare to state that Lennie was not completely guilt y of Curley’s wife death. Certainly, nowadays a person would be unavoidably convicted for such crime, even if a good lawyer would prove that it was manslaughter, but he would not be cruelly punished taking into account his disability. The irresponsibility of George and Curley’s wife It is also right and can’t be denied that George as well as Curley’s wife manifested great irresponsibility. Really, George left Lennie along notwithstanding that he knew pretty well that Lennie was mentally disabled. Curley’s wife in her turn also knew about Lennie’s disability but still did everything to provoke him to kill her. Lennie told her: â€Å"George says I ain’t to have nothing to do with you — talk to you or nothing†(A Mice and Men). However, she continued bothering him: â€Å"All the guys got a horseshoe tenement goin’ on. It’s on’y about four o’clock. None of them guys is goin’ to leave that t enement. Why can’t I talk to you? I never get to talk to nobody. I get awful lonely†(A Mice and Men). She knew about his disability and these actions were too stupid and too inappropriate. She had also a chance to learn about Lennie’s strength: â€Å"I was jus’ playin’ with him.... an’ he made like he’s gonna bite me.... an’ I made like I was gonna smack him.... an’.... an’ I done it. An’ then he was dead† (The Mice and Men). She could assume that if he killed his puppy by chance, he can kill by chance, so it is dangerous to be open with him. Moreover, she was glaringly dressed and this could also provoke Lennie. Certainly we may argue that the woman couldn’t even imagine such accident to have happened, however, being aware about his disability, she should have behaved with caution. In our time disabled people are accused of crimes but are not cruelly punished for them as they can’t be f ully responsible for their acts and simply need more care. Under no circumstances such people should be left alone. Therefore, if George had not left Lennie alone, the unhappy accident wouldn’t have happened. The reason of tragic event Tragic event happened when Lennie appeared unsupervised. Every person has a right to defend himself, but due to his mental disability, Lennie could do that only using his strength, so he started to grab Curley’s wife hair, because the woman was too open with him and this led to the weird death. She can be blamed for own death, because every person should know

Coca Cola Strategy Essay Example for Free

Coca Cola Strategy Essay Slide1: International strategy (tià ªu Ä‘á »  cá » §a slide nhà © c) The enterprise has core competencies = the competitors in the host country does not have or difficult to develop, catch up or imitate Being not under pressure to localize products and to reduce production costs Companys head office played a central role Slide 2: International strategy of Coca Cola (1900 to 1950) 1899-1909: added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906: developing the first bottling plant in Havana, Cuba = marked the first step of Coca cola international market 1936: World War broke out = the bottling plant follow the army and when the war ended, coca has owned subsidiaries in 64 countries. 1950: Coca cola started advertising on TV = effects promote in worldwise Slide 3: Global Strategy A business strategy as global market or single market Company produce and deliver the products which are standardized and identical. Businesses build production facilities globally in locations with low cost as the basis for operational efficiency = save cost The operation of the system will be connected and coordinated through a central management official Make the business does not pay attention to the important differences between different markets = opportunity for competitors to jump in and meet the needs Slide 4: Global Strategy of Coca cola (1950 to early 2000) Coca-cola implementing global business strategy by: producting homogeneity, uniforming marketing strategy worldwide. In the 1970s and 1980s: + very diversified distribution system in both horizontal and vertical, + the bottling plants of Coca-Cola were on around the world + linked the retail stores to serve consumers better. In the 1990s: find new market with the advantages of the new front to the market = Africa and Asia Slide 5: Transnatoinal strategy Make a separate strategy for each country in which businesses consume their  products. Implemented localized products and methods of marketing products to suit the tastes and preferences of each national market Slide 6: Transnatoinal strategy of Coca cola (from 2000s to now) Set up independent subsidiaries, joint ventures in different markets = carry out the research and development stage products, manufacturing and marketing products in the local market. In the early 2000s: success on a global scale with nature is a business providing consumer goods Local adaptation Think local, act local: strategy towards adaptation but not contrary to the traditional strategy of company-global strategy Distributed organizational structure according to geographic area, including five areas: -North America Latin America. Europe, Asia, Europe and the Middle East borders. Asia Africa. Slide 7: Localization strategy of Coca cola: Localization strategy: the practice of adjusting a products functional properties and characteristics to accommodate the language, cultural, political and legal differences of a foreign market or country. For Coca Cola this will be done through a number of actions, first is changing their method of advertising. Ex: In India the use of celebrities would be used more than in Africa whereby football is the bigger love of the people Coca-Cola decided to change their iconic product name to something a little more consumer-friendly for Chinese market, adopted to use Chinese characters to present a truly localized version of their logo. Cuá »â€˜i cà ¹ng là   cà ¡i clip t gá » ­i hà ´m trc nhà © Há º £i.

Nathaniel Hawthorne was a Liberal Puritan Essay -- essays research pap

Nathaniel Hawthorne's best known short stories including Young Goodman Brown, The Minister's Black Veil, and The Birthmark, should be considered some of the great works of American literature because their exploration of enduring American themes of moral struggle. The short stories demonstrate a masterful command of symbolism and allegory. Nathaniel Hawthorne was born in Salem, Massachusetts in 1804. Descended from a staunch Puritan family, Hawthorne?s father was a presiding judge over the Salem Witch Trials. Hawthorne?s father died when he was young and he spent much time alone during his childhood. He had an introspective nature and was an avid reader. He began to write while he was in college and following graduation, returned to Salem where he entered a twelve-year literary apprenticeship. His first collection of short stories, Twice-Told tales, was published in 1837. Soon afterwards, he joined for a short period an experimental utopian community outside of Boston called Brook Farm in 1841. In 1842, Hawthorne married Sophia Peabody and they moved to Concord, Massachusetts. There Hawthorne wrote many pieces including his next collection of stores in 1846 called ?Mosses from an Old Manse.? From 1846 to 1849, Hawthorne worked in a Salem customhouse. Following his dismissal was a two-year period of intense p roductivity after which he wrote very little fiction, although he did keep notebooks. Hawthorne died in 1864 following several years of inability to complete any of this writings. Much of Hawthorne's work is set in colonial New England and many of his short stories have been read as moral allegories influenced by his Puritan ancestry. He believed that the misfortunes of his immediate family were the result of d... ...esides over a funeral and a wedding, providing no one with any explanation as to his unusual appearance. The only character not afraid of the veil is the minister?s fiancà © but she does ask him to remove it and how his face if only for a single time. He refuses to do so, explaining that the veil must stay on forever in recognition of the time when we will all cast aside our veils. She finally breaks off her engagement with Mr. Hooper since he refuses to remove it. When the minister dies, he is buried with the veil unlifted. Nathaniel Hawthorne?s best known short stories including Young Goodman Brown, The Minister's Black Veil, and The Birthmark, should be considered some of the great works of American literature because their exploration of enduring American themes of moral struggle. The short stories demonstrate a masterful command of symbolism and allegory.

Marketing Brand Strategy The Proctor and Gamble Company

The Proctor and Gamble Company have its long held concern and a wide range of products in the market and the level of competitive advantages by the company will depend on the scale with which the marketing system of its products is ensured.   However, though branding important in the market system, it wages various inefficiencies in providing a good support for the company’s marketing plan. Though the product component of the company is broad, this memo will be limited to three products; where their brand slogans. â€Å"Silvikrin† is the slogan for hair care, â€Å"Vortex† is slogan for bleach, and â€Å"Born Blonde† is the slogan for hair dye.   Though these are slogans of product compounds, various inefficiencies are allied to their slogans and the broad product in general at the market.   Though the sales of the products are booming at the market, branding is allied to various inefficiencies as a tool for use in marketing of products. As a basic intend of a marketing, it helps in the creation, communication as well as delivering the value of an organizations product. This is the map which guides to the success of operations in a business.   It’s a force which will help to think about the basic strategies as well as the tactics to use in creating a high competition at the market.   Every choice of marketing plan should therefore provide standards with which the competitive advantage of the organization’s activity can be claimed in the highly competitive market. (Kitchen, Pelsmacker, 51) The process of branding in marketing plan is broad and perhaps cost inefficient if not well monitored.   Since the goal of the firm is to optimize its revenue through optimal costing, the success in this goal can only be through methods that ensure standard of high revenue at the most minimal cost activity.   However, the process of branding can rationally be uneconomical if not well monitored. Every adequate branding should involve a thorough activity of analyzing the SWOT analysis of its activity. Elsewhere, the organizations should adequately evaluate the comparative state between its activity within the market and the level of competition by its competitive rivals.   Generally, the success in the market should involve opportunities. This helps to evaluate the strengths within the market portfolio to be able to formulate the most admissible standards of activity. (Varey, Lewis, 96) However, every branding slogan or logo should be aimed at portraying and giving a certain message to the consumers within the market.   The basic problem in message delivery is the cost of competition state within the highly perfect competitive market.   In such a market, competitors ought to use methods of creating competitive advantages for the highest benefits and success in the market.   However, advertising is used as basic tool which helps to sell the state of organization’s product in the market with many product substitutes and complimentary goods. However, product branding is a basic inhibitor in the creation of an authentic message which helps to portray a good image and favorability of the product in the market.   The opportunity cost in the message inefficiency portrayed by a brand slogan or a logo is the success of the substitute or complementary products of the competitors within market. The message delivery by a brand logo or a slogan should be explicitly simple and entitled to portray a direct message about the product. However, the message held is such slogans or logos may be fundamentally ambiguous and chooses to provide difficulties in understanding the exactly scope, type, purpose and use of the product.   Other brand logos and slogans are synonymous to inadequate images that are portrayed by them.   Either, brand development posits a big problem in fighting for the product success in the market. This will cost an identification process of a brand slogan which would provide the greatest incentive to the customers. (Kotler, Keller, 52) Unlike other methods of marketing, branding will only be limited to scope and number of customer at every one moment. Every marketing activity should provide the most adequate and cost efficient method of attracting a huge customers’ population.   At the implementation process of a brand slogan or a logo, inadequacy in the nature of the product may be the basic resultant feature which would even threaten the relationship of attraction to customers use. Either, branding may be highly costly in its development which may imply un-optimal costing parameters.   Generally, brand slogans and logos are chief inhibitor of a products competitive advantage within the market which is endowed by high standards of competition.   One slogan may create a negative perspective of the product to the consumers which may necessary not be the case.   The opportunity cost of slogan/logo inefficiency by one organization’s product/service is the success of the close substitutes provided by the competitors. Summarily therefore, branding may be a basic inhibitor in the marketing plan which is aimed at creating standards of competitive advantages of one product in the market.   They may be inefficient in providing an authentic message that can portray the accurate sense of product in the market.   Hence therefore, rationality should always be provided in defining the status of slogans and logos to use for product in order to increase their competition. Work Cited Kitchen, P & Pelsmacker, P. Integrated marketing Communications:   A Primer, London,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Routledge, 2004 Kotler, P & Keller, K. Marketing Management, Amazon .Com, 2006 Varey, R & Lewis, B. Internal Marketing: Directions of Management. London, Routledge, 2000            

Origional Writing †Media Coursework Essay

After 6 weeks of non-stop sailing for the 14-year-old British schoolboy, Michael Perham has successfully completed his objective: becoming the youngest person ever to sail solo across the Atlantic, beating Sebastian Clover who, at 15, had held the record since 2003. Mike began sailing at the age of seven and has since completed the RYA courses in dinghy sailing and windsurfing, as well as being thoroughly prepared by his father (a qualified Yachtmaster). Before Mike could begin his incredible journey, he spent many long hours persuading wealthy companies to sponsor him so he could finance the trip. No easy task for a 14-year-old! Eventually, he managed to gather enough sponsors to buy the 2 yachts and all the equipment, safety measures and back-ups he could possibly need. His main sponsor was ‘Sketchers’ without whom; the trip would most likely have been called off. The RYA was going to be the main sponsors of the pair but they withdrew their hand after accusing Mike of using a category B yacht. The Tide28 did not comply with the RYA’s safety requirements and was not class A. However, Mike’s dad said angrily: â€Å"While that’s true, we have strengthened it up to comply with many of the category A requirements and it is better suited to our route. It’s frustrating that we did not have the chance to say that. † He also set up an online website with daily updates to his blog, and details of his trip, location and the charities he’s supporting. So far, Mike has raised around i 2,000 apiece for both BBC Children In Need and RYA Sailability (aimed at helping disabled people to get into sailing). You can donate to either of these charities by visiting Mike’s website at: http://www. sailmike. com/charities. htm. On the 18th November, Michael Perham, from land-locked Potters Bar, Hertfordshire, headed off from Gibraltar on the 18th November 2006 with the intention of sailing into the record books in approximately 4 weeks. With his father (Peter, 47) shadowing him, in an identical – 18ft – Tide 28 yacht – ‘Arturus’, he and ‘Cheeky Monkey’ set sail for Antigua. His route following the trade winds, tried and tested by seafarers down the centuries, had to include a last minute diversions to the Canary Islands and Cape Verde for equipment repairs. Having planned to cross the 3,500 miles and reach his destination before Christmas, the realisation that his journey time must be extended would have been aggravating but necessary. During the voyage, Mike has encountered all kinds of problems and pleasures, including: sharks; dolphins; gale-force winds and 25ft waves! Often on his journey, Mike was accompanied by the dolphins’ friendly presence or the sharks’ more frightening one, but throughout it all, the experiences were exhilarating, Steve, 39, head teacher of Chancellor’s School in Brookmans Park (Stuart, 39) said, â€Å"It was an opportunity in itself. It would be a huge learning curve for him. He would learn resilience and dealing with solitude, whilst keeping up on his homework, of course! † On November 25th, Mike wrote: â€Å"Had my first experience of squalls, they really do knock your teeth out! † which shows just what a challenge this trip was for him. Despite the Tide 28s being far safer than horse riding, Mike seems to have encountered every possible hitch, a matter confirmed by Mike’s publicist – Kizzi Nkwocha: â€Å"Almost everything you could imagine going wrong, did go wrong – mechanical failure, technical failure, shark-infested waters, waves the size of skyscrapers. † However, Mike coped remarkably well with all problems sent his way, including diving off his boat to untangle a rope from the rudder. As well as the large amount of sailing thing activities that Mike had to attend to, he enjoyed reading; listening to music; playing battleships with his dad over the WHF Phone; and, inevitably, homework. He also started to teach himself the guitar and he filmed his most extraordinary moments aboard ‘Cheeky Monkey’. Mike’s reception Antigua was very convivial, with a welcoming flotilla to bring him in, consisting of all sorts of vehicles from dinghies to speedboats. The response from the media was highly praising as was that from his parents, with Mike’s mum, Heather Perham, 50, (who has remained on dry land in the UK during the voyage with Michael’s sister Fiona, 16,) stating: â€Å"I’m really, really, really proud of him. Peter, said: â€Å"It has been very hard on him, he has had no Christmas presents, no snacks, no video games or T. V. and no company for 6 weeks now, but everyone here is extremely proud of his achievement, as is Mike. † However, the public reaction has been largely 2-sided – whereas it was expected Mike’s achievement would be celebrated, in many cases, jealousy or some other factor has caused much criticism of his achievement. The main objects of dispute have been that Mike was from an upper-class family, and so had â€Å"more opportunity† and the fact that his dad was following a couple of miles behind. One online correspondent even said: â€Å"So Little Lord Fauntleroy has sailed across the pond, big deal! † Whereas another pointed out: â€Å"If a force 10 gale had hit, Peter Perham would have enough to worry about on ‘Arturus’, let alone chasing after Michael. He would have had to cope alone. † To start with Peter said: â€Å"Michael said to me: ‘It would be great if I could do that, Dad. ‘ As a parent I just thought it was a typical boy’s dream. I never thought it would actually happen. Now he has been proven wrong – to his delight – and all in all this is a remarkable achievement for someone so young and he deserves all the praise he is given. And who knows how many people have turned their thoughts to the future already: Will an adventurous 13-year-old break Perham’s record any time soon?

Meg Whitman Case Essay Example

Meg Whitman Case Essay Example Meg Whitman Case Paper Meg Whitman Case Paper Finally, I will discuss how the employees at eBay respond to Meg Whitman leadership style. Discuss how Meg Whitman leadership reflects transaction leadership. Transaction leadership Involves motivating and directing primarily through appealing to employees self-interest. Whitman shows this by her employees being cheerful and formal but at the same time hardworking and successful. Whitman being the CEO of eBay shows she has the primary power of being a transactional leader, which comes from their formal authority in the organization. Whitman also focuses on the basic management of controlling, organizing, and short-term lancing. When a manager was asked what It like Is to report to Whitman, he replied l have numbers, I know them. Theyre very clear. And the expectations are high (Organizational Behavior, 2009). This shows that Whitman focuses on controlling, organizing, and short-term planning by the way managers report to Whitman. A manager being comfortable with reporting to his CEO also shows that Whitman has an effective way of motivating her employees. There are five practices In which effective transactional leaders are likely to engage in. Two of these practices are in the form of questions. They are, what needs to be done and what is right. During Whitman first arrival at eBay, she promised to transform eBay from an online auction house Into a much bigger, general-purpose shopping destination. Whitman considered these two questions when considering this promise. The third practice is they develop action plans. Whitman had a plan through a promise which she put In action by acquiring Stub, Online Classifieds, Shopping. Com, Rent. Com, Seep, and Papal. In the case, a manager commented: Several years ago we were a secondary collectibles marketplace. Now were a trading platform. The change In those several years Is a result of decisions made by Whitman of acquiring certain companies. The fourth practice is they take responsibility for their decisions. Whitman commented: Im a netter leader, a netter manager, a netter executive than when I earlier as a youngster. I have learned how to manage a company that reinvents itself every couple of years (Organizational Behavior, 2009). Whitman comment could not be made without her learning from her mistakes and bad decisions in the past and taking responsibility for them. The fifth practice is they take responsibility for communicating. Under Whitman leadership, eBay comes up with a lot of good ideas through communicating, but they think opening up the platform makes eBay stronger, better, as other people develop applications to the platform. Whitman leadership shows that she takes responsibility for communicating. Identify the aspects of Meg Whitman leadership that reflect authentic leadership. An aspect of Meg Whitman leadership that reflects authentic leadership is that Whitman knows and understands herself. Whitman shows this my making a promise hen she first arrives at eBay and making her promise come true. Whitman also learned from her mistakes and became a better CEO as time went on. Whitman success would not be possible if she did not know and understand herself. The second aspect of Meg Whitman leadership that reflects authentic leadership is Whitman knowing what she believes and values. Whitman shows this by making the company more diverse resulting in the encouragement and respect of diverse viewpoints. Whitman also earned credibility by making eBay more successful and a fun and cheerful place to work. This allows Whitman the ability to have more employees to trust and follow her (Organizational Behavior, 2009). The third aspect of Meg Whitman leadership that reflects authentic leadership is Whitman acting on her values and beliefs through open and honest communication with subordinates and others. Whitman managers report to her with numbers ready and clear because Whitman has a craving for statistics. Whitman has more a craving for bottom line results. Whitman having this belief and her subordinates following her belief shows she covers this aspect. Whitman looks for employees that re energize by the mission of the company. Whitman value and belief of the mission is openly and honestly communicated through her hiring process (Organizational Behavior, 2009). Discuss how Meg Whitman leadership reflects transformational leadership. Meg Whitman leadership reflects transformational leadership by anticipating future trends, inspiring followers to understand and embrace a new vision of possibilities, developing others to be leaders or better leaders, and building the organization or group into a community of challenged and rewarded learners Organizational Behavior, 2009). Meg Whitman shows this by leading eBay to stick to their business plan with no inception. Also Whitman makes sure the company stays focused on their goals. Whitman promise to transform eBay from an online auction house into a much bigger, general-purpose shopping destination was achieved (Organizational Behavior, 2009). This shows that Whitman anticipated future trends and inspired followers to embrace her vision of new possibilities with understanding. Discuss how Meg Whitman used her leadership skills to transform the company from an online auction souse into a general purpose shopping destination company. Meg Whitman used her leadership skills to transform the company from an online Acton nouns Into a general purpose snooping standalone company Day continuously expanding the eBay marketplace and new services in communities around the world. Another action Whitman took to achieve this was acquiring Shopping. Com, Rent. Com, Papal, Stub, Online Classifieds, and Seep (Organizational Behavior, 2009). Whitman acquiring all these companies helps expand eBays marketplace. Whitman also does this by makes the company more diverse which increases new ideas and alps the company be more successful. Discuss how the employees at eBay respond to Meg Whitman leadership style. The employees at eBay respond to Meg Whitman leadership style in a positive way. Whitman leadership results in employees being cheerful and formal. Whitman leadership style is also expressed through eBays casual work environment. Whitman success in the company by increasing profits and diversity in a successful way shows that employees and follow her leadership style. Whitman caring leadership style is shown by her sticking with her employees through thick ND thin by staying by an ill employees side until he stabilized.

Factoid and Tabloid

Factoid and Tabloid Factoid and Tabloid Factoid and Tabloid By Maeve Maddox My use of the word factoid in the sense of â€Å"a little fact† in a recent post earned me considerable disapproval from my readers. Here are just two examples: Really, Maeve, â€Å"FACTOID?!?† So you mean to say you are lying to us? You mean to say those are not facts, but, like asteroids or humanoids, merely things that have the APPEARANCE of them?   its like seeing Superman jaywalk. I wanted to cry Say it aint so, Maeve! I apologized in the comments for using factoid in this way. I did not try to justify my use by referring to this secondary definition in Merriam-Webster: â€Å"a briefly stated and usually trivial fact.† As has been stated numerous times on this site, by both writers and readers, â€Å"But, it’s in the Dictionary!† is no justification for using a word irresponsibly. Writer Norman Mailer coined the term factoid by adding the suffix -oid to fact. The suffix -oid is used chiefly in science to form nouns meaning â€Å"something having the form or appearance of; something related or allied in structure, but not identical.† A factoid, therefore, resembles a fact but is not to be relied upon as being completely factual. Bottom line, speakers who care about maintaining useful distinctions will agree with the astute blogger who wrote this in 2010: It seems to me to be the waste of a good word to use  factoid  with the sense of â€Å"brief factual item† when it provides such a useful word for the half-truths and opinions that pass for â€Å"facts† in much of the media. We already have the word  trivia  for â€Å"a trivial, or little-known fact.† Actually, that’s probably not the bottom line. Defend the â€Å"true† meaning of factoid as we might, the word’s meaning has begun to evolve. Some words, despite efforts to make them mean only one thing, take on a life of their own–even in the speech of those who initially resist the change. The more one hears a word used with new meanings, the easier it is to forget the meaning it started with. The word tabloid is a case in point. Like factoid, the word tabloid is a coinage. It was trademarked in 1884 as a brand name for a small, flat, compressed piece of a medicinal substance: a medicine tablet. In 1903, the manufacturers brought suit against druggists who were calling their own tablets â€Å"tabloids.† The company not only lost their suit, the defendants succeeded in reversing the word’s trademark status. Here’s the ruling: The word Tabloid has become so well-knownin consequence of the use of it by the Plaintiff firm in connection with their compressed drugs that I think it has acquired a secondary sense in which it has been used and may legitimately be used so long as it does not interfere with their trade rights. I think the word has been so applied generally with reference to the notion of a compressed form or dose of anything. After the court decision, tabloid lost its capital T and was used generically to mean anything that provided a lot of value in a small package: The small speedy Sopwith biplane has been nicknamed the ‘Tabloid’ because it contains so many good qualities in such small compass. –Aeroplane, 1913. When gossipy newspapers with pages half the size of standard newspapers came into vogue, they were called tabloids. Because the content of tabloid newspapers is deliberately scandalous and irreverent, the word has given birth to tabloid as an adjective meaning sensationalistic, and tabloidy, meaning trashy. Not only is factoid now in wide use with the meaning â€Å"a minor fact,† it has taken on a new meaning in the realm of industrial trade shows. I found a reference to â€Å"product factoids† on a Cardiovascular Research Foundation site: A product factoid is a PowerPoint presentation of product and/or treatment specs. These could include product size, product profile, and approval status. CRF has designed PowerPoint templates specific to each product or treatment category. Here’s a link to the article by the astute blogger quoted above: â€Å"What’s a Factoid?† As regards my own lapse, The only thing faster than the speed of thought is the speed of forgetfulness. Good thing we have other people to help us remember.†Ã‚  Ã¢â‚¬â€œVera Nazarian. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Royal Order of Adjectives Difference between "Pressing" and "Ironing"Ebook, eBook, ebook or e-book?

Brand development plan Essay Example | Topics and Well Written Essays - 2500 words

Brand development plan - Essay Example Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 v. Secondary Association†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 vi. Legal Protection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Communicating the new brand†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 i. Marketing Communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 a. Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦11 b. Personal selling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 c. Sales promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 d. Public relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Possibility of Brand extension †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 R eferences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Introduction Nearly all businesses have names they use in trading, from the small scale retailer to the large-scale multinational organization. Product branding has become increasingly fundamental in shaping a product profile. Branding uses names, symbols, labels and layouts to guarantee that a product is recognizable and distinct from competitive products in the market. A product brand signals both the origin of the product and the supplier responsibility for the product. Brand names create trusts and are particularly helpful for promoting the environmental qualities of products when these would otherwise not be apparent. Both the supplier and the customer benefit from branding. From a customer’s point of view, brands help reduce the demand for infor mation when making purchase decisions. Needless to say, they also provide status through the image they display, recognition and expected high quality. In essence, brands create a mental picture that provides focus to the consumer when choosing between several alternatives. From a supplier’s point of view, branding enhances the opportunity for initial sales and repeat buying. By differentiating a product from its rivals, branding provides some scope for pricing discretion, although the extent of discretion depends on the market structure. Lamb et al. (2011) states that a â€Å"company’s brand is the most powerful communication tool in marketing products† (p. 156). I reference to Kotler (1991) a brand â€Å"strategy is built on brand positioning, brand mission and brand promise† (156). This paper discusses the brand strategy for Flash Sports and footwear Incorporation. Flash Sports and Footwear Incorporation deals with both male and female sports and foot wear. This brand name will be used in all its products across the globe. Development of New Brand Being heard in the middle of a competitor’s growling voices is an overwhelming task in contemporary market. This is shockingly proved to be true each time we view the television, read the newspaper or magazine or visit the internet. As a result, there is need for a business to seek and develop new brand to effectively increase awareness and brand loyalty. Though brand development is by no means a new idea, Doyle (1994) asserts â€Å"today consumers have more access to information and more choices than ever before†